SoundVent Beta Launch: A New Beginning for Music

SoundVent Beta Launch: A New Beginning for Music

Posted on November 17, 2025 by Luke Hertzler

Every so often, a new idea enters the world that feels instantly, undeniably right.
Not because it’s loud.
Not because it forces its way in.
But because it solves a problem we had grown too used to living with.

Today, SoundVent enters public beta.
A platform built with intention.
A platform built for creators.
A platform built for the future of music.

This is where the next chapter begins.


What Is SoundVent?

SoundVent is a new kind of music platform — one designed from the ground up for the way artists create and the way fans truly connect. It isn’t a streaming app. It isn’t a social network. It isn’t a merch store. It’s something far more complete, far more ambitious, and far more necessary.

Imagine if Instagram, Spotify, Facebook, Shopify, YouTube, Ticketmaster, and TikTok weren’t scattered across seven different apps — but thoughtfully unified into one seamless experience. A place where music, video, community, discovery, commerce, and storytelling are not patched together… but designed to belong together.

Laptop Front

A place where an artist’s presence feels whole.

A place where fans don’t just follow a career — they participate in it.

A place where culture is shaped in real time.

SoundVent is that place.

It brings together:

  • Artist Profiles — expressive, customizable identities built for storytelling, discovery, and growth.

  • Music + Video Uploads — powered by Mux for smooth, modern, high-quality playback.

  • A Real-Time Social Network — posts, comments, likes, @mentions, threaded discussions, and a feed built intentionally around music culture.

  • Follow System & Community Building — fans follow artists, artists follow fans, and communities form naturally through shared interests.

  • Real-Time Messaging — fast, private conversations powered by Supabase Realtime that strengthen connection and deepen engagement.

  • A Full Ecommerce Engine — variants, digital downloads, subscriptions, SEO tooling, shipping configuration, dynamic pricing, beautiful PDPs — rivaling Shopify’s core features.

  • Merch + Digital Products — published instantly, presented gracefully, and managed without plugins or third-party dashboards.

  • Events & Ticketing (coming soon) — for releases, shows, livestreams, and meetups.

  • A Mobile-First Interface — intuitive, elegant, and app-like across every device.

  • A Foundation for AI, Personalization & Future Data Tools — built for what’s next, not just what’s now.

And yet, SoundVent does not feel overwhelming.

It feels simple.

Clear.

Focused.

Everything feels like it belongs because it was designed to belong.

SoundVent is the first platform where the full identity of an artist — their music, their story, their merch, their community, their creative world — can finally live in one place. And it’s the first platform where fans can experience music not as background noise… but as a universe they can enter.


Where the Industry Stands — And Why It Wasn’t Enough

For decades, the digital music ecosystem has been divided into isolated pieces.
Streaming on one platform.
Merch on another.
Events somewhere else.
Community scattered across social apps that were never designed for artists.

We accepted this fragmentation because there was no alternative.

Streaming platforms gave us access, but not connection.
Social networks gave us reach, but not meaning.
Ecommerce tools gave us sales, but not identity.

Artists were forced to stitch together a career from incompatible systems.
Fans were forced to follow them across the digital map.

It worked.
But it wasn’t right.

Music deserves more than disjointed tools.
Artists deserve more than plug-ins and workarounds.
Fans deserve more than feed posts and disconnected moments.

SoundVent exists because the current landscape wasn’t broken —
it was incomplete.


What SoundVent Brings to the Table

SoundVent brings the full creative ecosystem into a single, elegant platform.

It begins with identity — beautiful artist profiles, rich customization, and meaningful ways to showcase who you are and what you create.

It continues with story — posts, videos, photos, music, conversations, and moments that build the connection between artist and fan.

It expands into commerce — not as a separate store, but as a natural extension of the artist’s brand, tightly integrated into their world.

It grows through community — a social layer built intentionally for music, not retrofitted from generic social networks.

And it evolves through technology — real-time messaging, fast playback, optimized feeds, and a flexible architecture designed for the next decade of innovation.

SoundVent is the place where everything finally comes together.


Feature Breakdown — The Artist Experience

When an artist signs up for SoundVent, they step into a world designed with them in mind.

They create a profile that reflects their identity — genre, subgenre, visuals, story. Every detail matters, because every detail helps fans connect.

Their dashboard becomes a creative hub.

They can upload music and video, share updates, announce releases, preview new ideas, and speak directly to their fans. Every post feels intentional. Every interaction feels meaningful.

Their shop is built right into their profile — no plugins, no extra dashboards. They can create products with the same depth of customization offered by major ecommerce platforms:

  • Unlimited variants

  • Product options

  • Digital downloads

  • Subscriptions

  • Dynamic and compare-at pricing

  • Inventory, shipping, tax codes

  • SEO-ready metadata

  • Automatic, elegant product pages

This level of flexibility used to require external platforms, third-party apps, and countless integrations.

Now, it happens in one place.

One workflow.

One story.

And when fans engage — likes, comments, follows, purchases — the artist sees it all in real time.

It just works.


Feature Breakdown — The Fan Experience

Fans are the heartbeat of SoundVent.

And their experience reflects that.

When a fan joins SoundVent, they’re not entering another social feed or a static music library. They’re stepping into a world shaped by the artists they care about.

Their home feed shows posts, videos, stories, updates, and new products from the creators they follow — all woven into a clean, elegant interface. It feels intentional, not algorithmic.

Fans can interact directly:

  • Follow artists and friends

  • Comment and join discussions

  • Watch videos and teasers

  • Browse merch and drops

  • Discover new music

  • Share moments

  • Join communities

  • Message others in real time

It feels alive.

It feels personal.

It feels like music is supposed to feel — connected.

SoundVent isn’t “just listening.”

It’s belonging.


The Origins of SoundVent

Every big shift begins with a spark.

Over a decade ago, Anthony Garay imagined a platform where music, community, merch, and storytelling finally lived together. A single place where artists and fans could connect without friction.

He shared the idea with Luke Hertzler.

Luke didn’t just understand it — he saw it.

Not as a project, but as a movement.

Ten years ago, they built the first version of SoundVent.

The technology wasn’t ready yet.

The idea was ahead of its time.

Fast forward a decade.

Luke had grown into a senior engineer building high-scale systems for global brands.

The web had evolved.

React matured.

Next.js became extraordinary.

Supabase brought real-time power.

Stripe Connect stabilized.

The timing was finally right.

Six months ago, Anthony and Luke began again — rebuilding SoundVent from scratch using the modern web. Shopify couldn’t contain it. WordPress wasn’t the answer. The vision demanded custom architecture.

Around the halfway point, Danny Camarena joined the team, offering engineering support and early data-science thinking. His contributions helped shape ideas for future AI features and backend enhancements.

Six months.

Thousands of lines of code.

Countless late nights.

And today, the impossible idea from a decade ago is real.

SoundVent Beta is live.


The Roadmap — What Comes Next

This is just the beginning.

Live-Streaming

Real-time performances, exclusive releases, Q&As, rehearsals — all built into the platform.

Print-On-Demand Integration

Seamless merch creation, automated fulfillment, custom designs — fully integrated.

Groups & Communities

Street teams, genre hubs, fan clubs, venue groups, creator collectives — genuine community at scale.

Ticketing Expansion

QR check-ins, VIP tiers, bundled merch, digital wallets — Ticketing built for artists.

Mobile App

Full native iOS/Android app built in React Native + Expo.

DSP Integration (Later)

Spotify, Apple Music, YouTube Music ingestion — when the time is right.

This is the next chapter.

And it’s only the beginning.


Join Us!

SoundVent is live.

And today, we’re inviting you into the story.

Artists — build your world.

Fans — discover, support, and connect.

Creators, engineers, investors — the future of music is here.

We built SoundVent for the people who make music matter.

And now it belongs to all of us.


Quick Takeaways

  • SoundVent unifies music, social engagement, and commerce into one elegant platform.

  • Built on React, Next.js, Supabase — a foundation designed for scale and speed.

  • Artists get full profiles, merch tools, media uploads, messaging, and community systems.

  • Fans get connection, discovery, and real participation in the creative world.

  • This is the beta — and the roadmap is bold.

  • The next generation of music platforms begins here.


FAQs

Is SoundVent free?

Yes. Premium tools will expand over time.

Can artists sell merch now?

Yes. Print-on-demand integration is coming soon.

Does SoundVent support video?

Yes — full Mux-powered and YouTube video integration.

Will SoundVent have a mobile app?

Yes — now in development.

Does SoundVent replace existing social platforms?

It doesn’t replace them — it unifies what they never could.


Conclusion

Today marks the beginning of something new.

A single platform where artists can build, share, sell, and connect.

A place where fans feel part of the journey.

A world where music finally has the home it deserves.

SoundVent isn’t loud.

It’s clear.

Intentional.

Focused.

And it solves problems we should never have accepted.

The future of music is here — and it’s only the beginning.

Welcome to SoundVent.

Let’s build the future together.


Talk To Us…

What do you think of SoundVent so far?

What features would you love to see next?

What did the old platforms get wrong — and how can we get it right?

Your feedback shapes this world.

Share with an artist or friend who needs to be here.